Find out more details in my guide

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If the budget is not generous but you want to have exposure throughout the country, I recommend that you limit yourself to the big cities in the first phase. Google Ads campaigns location targeting One nuance that could impact conversion rates is presence/interest settings. In the platform you have three options: Presence or interest: People who are present at that location (continuously or regularly) OR show interest in that location; Presence:


People who are present at that location (continuously or regularly); Interest: People looking for that specific location; By default, the option Google will choose is Presence or Interest , which isn't ideal for some businesses. For example, a person searching for Belgium WhatsApp Number Data information about a particular vacation location is unlikely to be interested in veterinary practices in that location. So, make sure you choose the right setting for each type of business. The landing page is not optimized When I say landing page I mean the area of ​​the site intended for the final conversion.





This page should be: responsive (optimized for all mobile devices) and load under 2 seconds closely associated with the ad that preceded it accompanied by clean design with high quality images It must also contain a: Clear CTA concise text, focused on benefits accessible and easy to use form Trust signals (testimonials and reviews) are very relevant. on SEO optimization ! Only after you have these essential elements set up can you expect stable conversions. From that point you can move on to A/B testing different elements to see how to further optimize certain areas.